Newsom signs law requiring disclosure of AI actors in advertising
California Governor Gavin Newsom signed a law on September 16 that bans AI actors from appearing in ads without disclosure and strengthens worker protections. The law responds to an entertainment industry being reshaped by AI-generated media.
Sources
- Gov. Gavin Newsom signs California law to ban AI actors in ads without disclosure | News & Features | ArcaMax Publishingarcamax.com · Sep 16, 2026
- Newsom signs law requiring disclosure of AI actors | Sacramento Beesacbee.com · Sep 16, 2026
- Gov. Newsom Signs Law Requiring Disclosure Of AI-Generated Performers In Ads 09/18/2026 - MediaPostmediapost.com · Sep 17, 2026
- Governor Newsom signs new law to protect workers, require disclosures on AI-generated advertising | Governor of Californiagov.ca.gov · Sep 16, 2026
- California Law Now Requires Disclosure of AI-Generated Performances in Advertisingsagaftra.org · Sep 17, 2026
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